Small businesses and start-ups face a variety of challenges, but few are as universal as the struggle with brand recognition and awareness. Businesses that can elevate their exposure and reach in the early stages of operation naturally have greater chances of success – but the pathway isn’t always easy. To maximize brand awareness and cultivate an image within a target audience that’s optimized for success, a variety of tips and tricks must be considered. Victoria Nupen, Founder of Iconic Marketing Solutions, recently outlined her expertise in building brand awareness via livestreaming when other conventional forms of brand awareness do not exist.
Above all else, creating a sense of authenticity is paramount for start-up and small businesses. Victoria Nupen says: “as Gen Z evolves into the latest and largest consumer category, brands must be cognizant of what fuels their purchasing decisions”. Furthermore, recent research shows that Gen Z consumers typically ignore more conventional forms of marketing and brand awareness, resulting in a need for genuine connections through face-to-face interactions. Victoria Nupen also outlined how livestreaming itself is a multi-billion-dollar industry itself, with its cumulative value expected to reach more than $70 billion within the next year.
As an emerging brand in live and digital marketing, Iconic Marketing Solutions embraces live and digital marketing strategies designed to create viral moments for its clients. Livestreaming various events, Q&A sessions, and other niche-relevant occasions can generate a large number of views and impressions for small businesses. Victoria Nupen explains the inherent value of livestreaming as creating two separate yet equally powerful opportunities for brands.
“The livestream itself helps build a sense of urgency and appeal among those who see it as an event is unfolding, while the stream can also be used, viewed and promoted in the future as a separate content offering”, she said.
Another crucial benefit of livestreaming that Iconic Marketing Solutions recognizes is its ability to offer more comprehensive insights into consumer interest and behavior. In a traditional, in-person gathering, it can be difficult to determine whether individuals are interested, bored, or find the engagement unappealing in some other facet. With livestreams, data collected can be analyzed to determine how long each viewer engaged, whether or not participation and interest dwindled over time, and even how audiences feel about the content in question.
Making the most of live marketing potential can help dramatically improve brand performance and awareness. Iconic Marketing Solutions is dedicated to bolstering client performance and assisting with live and digital marketing strategies that promote each brand’s specific interests.