Millions of entrepreneurs around the world attempt to bring their personal dreams to life each year. These startups range in size and scope, but ultimately, only a select few truly prosper. A variety of challenges face startups, including exact funding mechanisms, budgetary concerns, and marketing plans. Fundamentally, a key list of ingredients for startups can maximize long-term potential and defy industry trends. Victoria Nupen, Founder of Iconic Marketing Solutions, recently highlighted the case to investors as to how a combination of clients, networking, experience, and the right business plan points toward the company’s long-term success.
A solid business plan from day one is critical to success: something that Victoria Nupen said many startups fail to adequately establish. “It’s not just about having a standard combination of budgetary measures and funding in place. The key to long-term viability revolves around understanding weaknesses and strengths in pricing and promotion, a crucial understanding of consumer and client behavior, and the overall health of your competition”, Nupen told investors. A viable long-term business plan considers such factors, some of which can be difficult to quantify in the early phases of a startup’s ascension.
Networking opportunities are another critical factor in determining long-term success, according to Victoria Nupen. “Iconic Marketing Solutions is led and staffed by people with many years of experience in for-profit and non-profit organizations, with specific networking clout in the marketing industry”, she said. Such connections ultimately allow startups the ability to leverage contacts in order to persuade new clients and make valuable impressions with the right individuals in select industries. Additionally, the right connections can help startups be abreast of emerging trends that ensure companies are at the forefront of shifts within their industries.
This combination of experience and networking creates a powerful combination that is helping to blaze a pathway forward for Iconic Marketing Solutions.
Iconic Marketing Solutions also has a deep understanding of the psychology behind its target audience. As experts in digital and live marketing, Iconic Marketing Solutions realizes how to appeal to clients in ways that the average startup cannot fully grasp. By providing a service that is simultaneously a proven formula for its own success, Victoria Nupen believes that the company’s success is naturally more likely than the average startup.
With fresh ideas guided by experience, enhanced by valuable networks, and well-informed via persuasive strategies, Iconic Marketing Solutions has a bright future within the digital marketing industry.