Now more than ever, businesses have a variety of needs and demands that must be met by employees. Throughout day-to-day operations, these requirements can sometimes morph into burdensome, inefficient, and morale-crushing processes that impact the overall efficiency and brand performance. Employee burnout in particular is a terrible dynamic that has only accelerated in recent years, causing undue pain on employees and businesses alike. The Founder of Iconic Marketing Solutions, Victoria Nupen, recently spoke about how the greater synergy between the needs of employees and businesses is required to avoid catastrophic outcomes.
Sustainable workloads are a critical component of balancing both business strategies and employee morale, as Victoria Nupen recently explained. “Even though businesses that have transferred to remote work in the wake of the global pandemic have seen efficiency gains, it would be foolish to automatically expect employees to handle an increased workload”, she said. While many workers may be accustomed to daily corporate tasks that feel less than crucial, the addition of more conference calls, Zoom meetings, and other routines can become a drain on remote work productivity. Likewise, conventional work environments should not automatically be subjected to increased workloads if productivity suggests this is appropriate.
The vast majority of businesses seek to expand operations, profitability, and efficiency – something that Iconic Marketing Solutions understands. Working with brands to bolster digital marketing and live marketing solutions, expansion is a common goal. However, Victoria Nupen reminded clients and employers alike of the reality that “demanding more from employees during difficult times may be necessary from time to time, but understanding their stress levels and morale is crucial in avoiding premature turnover or a breakdown in communications”. Avoiding the assignment of individuals to unnecessary projects and teams, having clearly defined goals for each employee, and providing stability to work schedules can minimize unnecessary employee stress during difficult times.
Balancing business and employee demands is a clear challenge for any brand, with communication playing a critical role in influencing both morale and productivity. Iconic Marketing Solutions understands first-hand the role that communications play in impressions, but the effects of such aren’t just felt in the world of marketing. Entrepreneurs and managers alike must strike a critical balance where two-way and multi-way communication opportunities exist. This ensures that employees and departments can freely interact with one another and emerging issues (both personal and business-related) can be addressed quickly. However, Victoria Nupen cautions businesses with regard to implementing too many mandatory meetings, conference calls, and other interactions.
As Iconic Marketing Solutions continues to make a name for itself in emerging areas of marketing, it strives to place the unique needs and interests of its clients first. Businesses must carefully consider how best to balance business goals with personal needs in order to maintain an efficient and productive workplace balance during such turbulent times.