One common characteristic among many of the world’s most successful entrepreneurs is a voracious appetite for learning. In modern society, many such ways of learning exist, but few provide an intimate connection to stories, experiences, and emotions that reading can supply. Prosperous CEOs and leaders read to learn about new ideas, trends, methods of doing business, and past failures of others – and most undoubtedly have specific reading recommendations for those who wish to do the same. Victoria Nupen, the Founder of Iconic Marketing Solutions, recently discussed her favorite books that provide entrepreneurs with sound advice and knowledge.
First on Victoria Nupen’s list is Deep Work: Rules for Focused Success in a Distanced World. Written by Cal Newport, the premise of the book is focused on how difficult it is to maintain focus in modern life. Nupen pointed out that “we all wish to be talented and we can often view talent as some inherent concept rather than a malleable, refined skill. The great thing about this book is that it highlights exactly what individuals can do to increase focus and improve overall productivity”. The benefits from improved focus and productivity are increasingly valuable to entrepreneurs and startups around the world.
The list of must-read books for the Founder of Iconic Marketing Solutions would not be complete without an entry from the world of marketing itself. The 22 Immutable Laws of Marketing is a comprehensive guide into the mindsets of audiences and consumers everywhere, allowing entrepreneurs to learn about the nature of persuasion. While traditional and digital marketing entrepreneurs notably benefit from such a title, the insight into psychology and human behavior throughout the book offers wisdom to entrepreneurs from all backgrounds. Victoria Nupen stated that she deeply appreciated this title – but that any entrepreneur will find it to be an immensely rewarding read.
Lastly, Nupen referenced the book that may have more impact on an aspiring entrepreneur than any other: The Power of Broke. The title in question highlights the challenges that budding entrepreneurs face in the earliest stages of career development, where the fear of risk and loss can restrict pursuing dreams. The title includes a variety of inspirational success stories among entrepreneurs who had little to lose or risk but who otherwise came out on top; Iconic Marketing Solutions’ Founder stated that this book had a profound impact on how she saw the first stages of entrepreneurial success.
Well-read entrepreneurs make for better entrepreneurs. Coupled with an aggressive marketing strategy, and the sky can be the limit for these startups. Iconic Marketing Solutions continues striving to provide its clientele with top-notch digital marketing services that complement the efforts of highly literate entrepreneurs.