With 2020 creating an unprecedented series of challenges for businesses across all industries, adapting to a new, chaotic reality is paramount. Start-ups and established businesses alike are facing a plethora of obstacles like never before, which presents new opportunities for advancement, refinement, and precision. Despite the chaos of the global pandemic, entrepreneurs and leaders have found new and exciting methods for managing workflow and maintaining day-to-day operations in a post-COVID workplace setting.
Recently, Iconic Marketing Solutions Founder Victoria Nupen outlined new methods for improving employee management while navigating the complexities of business in 2021 and beyond.
Businesses that are facing turbulent economic times in a post-pandemic environment should embrace the tenets of “HOPE”, according to Victoria Nupen. She mentioned that “while hope, in general, is not a sound business strategy, there are four tenets of the acronym HOPE that are perfectly-suited for employee management and post-COVID growth”. These four tenets revolve around the concepts of help, openness, pivoting and execution. Combined, these elements can help produce superior customer loyalty outcomes and improved management tactics when faced with communicating with remote workforces.
Helping employees and customers during times of crisis is one of the most poignant strategies in these turbulent times, according to Victoria Nupen. She notes that customers who are suffering from isolation, depression, and financial woes can be wooed through businesses going above and beyond to provide assistance. Likewise, employees who face similar struggles can benefit from tangible assistance via their employers that subsequently raise morale and produce better day-to-day outcomes.
Embracing openness and transparency can be another critical benefit for businesses facing substantial struggles in the current climate. While financial and logistical challenges are putting pressure on companies, those who can lead from positions of strength, take courageous actions, and otherwise reassure employees and consumers alike may be rewarded in the process.
Employees facing layoffs or other financial limitations during this pandemic need alternatives and opportunities to remain loyal, according to Victoria Nupen. “A standard business model during such tumultuous times may require a massive pivot, finding new areas in which products or services can be rendered”. The end result may be a more profitable endeavor that simultaneously retains valuable employees.
Execution is yet another critical component according to Iconic Marketing Solutions and helps to better manage employees during stressful times. Common strategies that embrace this tenet include consistent engagement with remote employees, plans for embracing outside thinking, and a clear understanding of desired goals.
Providing valuable empathy and assistance to employees and customers alike during a global pandemic can strengthen brands and improve overall brand loyalty. Entities such as Iconic Marketing Solutions will continue to work alongside clients in order to achieve optimal results for employers and employees alike.