From the smallest of start-ups to the largest of corporations, accountability is a recurring theme and concern. Particularly for companies that utilize the services of contractors and vendors – along with large businesses in general – it can be difficult at times to know where accountability or responsibility falls when a particular project or department fails to deliver. However, successful organizations and businesses generally have one thing in common: leaders recognize that accountability lies with them. Victoria Nupen, Founder of Iconic Marketing Solutions, recently made the case for why leaders and entrepreneurs must embrace responsibility and accountability for their broader endeavors.
Accepting that faults may not lie with others is a fundamental human challenge, according to Victoria Nupen. “We never like to think that our beautiful entrepreneurial aspirations could fall victim to poor planning or a lack of oversight”, she said. Nupen went on to extol the virtues of personal responsibility and accountability from corporate leadership, explaining that persistent involvement – that avoids the key tenets of micromanagement – minimizes the chances for failure within a business, start-up, or organization.
To be accountable, the most successful businesses have embraced the requirement that precise goals and a clear vision must be present. Both success and failure can be more difficult to detect when there is a lack of concrete goals. These goals generally are defined as quantitative, as they can be measured through a combination of workflow processes and metrics. Iconic Marketing Solutions uses similar forms of guidance in assisting clients to ensure that precise goals are being met. Whenever businesses find that quantitative goals are not being met, leadership must assess the situation, take accountability, and determined better courses of action.
However, Victoria Nupen also elaborated on the need for quantitative goals. These goals are not defined by numbers, profits, or specific performance metrics, but instead, often relate to personal qualities and attributes. During her work with One Hope United, the need to recruit talented individuals with the right leadership attributes was essential; among these valued attributes is a predisposition to take responsibility for a particular project’s performance when desired goals are not achieved.
Ultimately, the role of personal accountability as an entrepreneur or leader is essential to long-term success. Without the ability to accept that the buck stops with leadership, the likelihood of success is nominal. Iconic Marketing Solutions understands the role that accountability plays in day-to-day processes and utilizes a combination of top-tier digital marketing strategies and personal responsibility to deliver peak results for its clients.